Strategic Marketing Consultant

ประวัติการทำงาน

• Online Marketing / Responsibilities: - Brand communication and strategic planning for online and offline marketing to enhance message of brand. - Building brand knowledge and brand awareness via the promotion campaign and product highlight content to target consumer. - Planning and execute on multi social media channels, e.g. FB, IG, Twitter, Line OA., Lazada to increase brand engagement. - Brainstorming for pricing strategy and sales forecast to development the potential product to drive sales target and KPI target (B2B / B2C / C2C) with internal team. - Analytic the data insight of Facebook ad. manager, Google analytic and social media insight to find out the real target consumer, demographic, interesting and purchasing behavior. - Creative management and monitoring for a creative content and graphic design of content banner to brand communication and brand image. - Project manager for the daily and special events on online and offline media.
• RETAIL MARKETING & TELEVISION MARKETING / Responsibilities: - Find out the potential sponsorship / partnership / media partner for value added to increase the target audience along the marketing campaign. - Media planning for the thematic event and the special events as the year plan to build brand awareness and brand knowledge via offline and online media. - Creative the corporate events and the thematic event to increase brand engagement and brand experiences. - Project manager and budget control for all production process of the television program, the special events. - Sales venue advisor for MICE exhibitor, the organizer and the production house team. - Creative the concept idea and design the presentation for the television program and the special events. - Co-ordinate and deal with the influencer, KOLS, the shopping mall operation, the production team. - Monitor and control the potential organizer to handle the television program production and the special events.